Why CodeHazel
You've Probably Been Burned by an Agency Before. Here's What We Do Differently.
Your Last Report Was Full of Metrics That Didn't Matter
Impressions and reach look good on a slide and mean very little to your revenue. We report on what actually moved — leads, cost per acquisition, and revenue attributed to the channel that produced it.
- Revenue and lead attribution, not just traffic and reach
- Monthly reports built around your actual business goals
- Full access to raw campaign data, not a summarized dashboard
Your Ad Spend Is Working Against You, Not For You
Ad fatigue is real — the same creative that converted well in month one can quietly tank your cost per lead by month three if nobody's watching. We rotate and test on a schedule, not when someone finally notices the numbers slipping.
- Creative refresh cadence built into every campaign
- A/B testing on ad copy, audiences, and landing pages
- Budget reallocated toward what’s actually converting, weekly
Your SEO and Paid Ads Are Competing With Each Other
Running Google Ads on a keyword you already rank organically for is often just paying for a click you'd have gotten free. We coordinate SEO and paid media as one strategy instead of two vendors who've never spoken to each other.
- Keyword overlap audit between organic and paid
- Coordinated content and ad calendar
- One team, one strategy, one person you can actually call
What We Do
Marketing Services Built to Work Together, Not in Silos
SEO, paid ads, social, and content all pull in the same direction when they're run by one team instead of three different vendors. Below are our core services — each links to a dedicated page once you're ready to go deeper.
Google Ads & PPC
Google Ads & PPC Management
Campaigns built around cost per acquisition, not just click-through rate. We've seen plenty of accounts with great CTR and terrible margins — those aren't the same thing, and we optimize for the one that actually matters.
SEO Services
Search Engine Optimization (SEO)
Technical fixes, content strategy, and link building working as one plan instead of three disconnected checklists. Rankings that take six months to build can disappear in six weeks with a bad site migration — we build with that risk in mind.
Social Media Marketing
Social Media Marketing & Management
Content calendars, community management, and paid social working together, built around the platform your actual audience uses rather than posting the same thing everywhere out of habit.
Content Marketing
Content Marketing & Copywriting
Blog posts, landing pages, and email content built to rank and convert, not just fill a monthly quota. A lot of "content marketing" is just words on a page nobody was searching for — we start from what people are actually typing into Google.
Display & Programmatic
Display & Programmatic Advertising
Banner and video ads placed where your actual audience spends time online, with frequency capping so the same person isn't seeing your ad twelve times a day and getting annoyed by it.
White-Label Meta Ads
White-Label Facebook & Meta Ads Management
For agencies that need Meta ad management handled under their own brand — we run the campaigns, you keep the client relationship. No CodeHazel branding anywhere the client can see.
Landing Pages & CRO
Landing Page Design & Conversion Rate Optimization
A landing page that gets traffic but doesn't convert is just an expensive way to confirm your ads are working. We test layout, copy, and form length against actual conversion data, not a hunch about what "looks better."
Full-Service Packages
Full-Service Digital Marketing Packages
SEO, paid ads, and social bundled into one coordinated plan for businesses that want a single team managing the whole funnel instead of piecing it together vendor by vendor.
B2B & SaaS Marketing
B2B & SaaS Marketing
Longer sales cycles, multiple decision-makers, and a CAC-to-LTV ratio that actually matters more than raw lead volume. We build campaigns around what B2B buying actually looks like, not a consumer funnel with a different logo.
Enterprise Marketing
Enterprise Digital Marketing
Multi-brand, multi-region campaigns that need consistent reporting across markets and enough process to survive a stakeholder review, without losing the speed that made the strategy work in the first place.
Startup & B2C Growth
Startup & B2C Growth Marketing
Lean budgets and a real need to prove traction fast. We prioritize the one or two channels most likely to move the needle for a startup, instead of spreading a small budget across everything at once.
White-Label / Outsourcing
White-Label & Outsourced Digital Marketing
For agencies and dev shops that want to offer marketing without hiring an internal team — we execute under your brand, on your timeline, reporting to you the way your client expects.
Starting From Zero, Fixing What's Broken, or Ready to Scale? Start Here.
Not every project starts with a blank strategy doc. Tell us where you actually are, and we'll pick up from there instead of restarting the conversation from scratch.
A Process Built Around Numbers You Can Check Yourself
We start by pulling your actual account data and analytics, not just asking what you think is working. Half the time, the channel a client swears is their best performer turns out to be riding on brand searches that would've converted anyway.
Ad accounts, tracking, and content calendars get built and tested before real budget goes live, so the first dollar spent is already going somewhere that's been checked, not guessed at.
Campaigns go live with a testing plan already in place — different audiences, creative, and copy running in parallel so we know within the first two weeks what's actually working instead of guessing for a full quarter.
Once a channel proves out, we scale the budget behind it deliberately, watching for the point where cost per acquisition starts climbing instead of assuming more spend always means more results.
Marketing That Gets Judged the Same Way You'd Judge It
Strategy Before Spend
Every campaign starts with a documented plan tied to a specific business outcome, not a generic "increase brand awareness" goal that's impossible to measure against six months from now.
Reporting You Don't Need Us to Explain
Reports show cost per lead, cost per acquisition, and revenue attribution in plain terms, with access to the raw dashboards if you want to check the numbers yourself.
Budget That Moves Toward What's Working
Underperforming campaigns get paused or reworked, not left running on autopilot because nobody wants to have the conversation about a channel that isn't delivering.
A Strategist Who Answers the Phone
You get a dedicated point of contact who knows your account, not a rotating support queue where you re-explain your business every time something needs to change.
Platforms and Tools Behind Every Campaign We Run
The right platform depends on where your audience actually is — we pick the channel mix based on your customers, not a one-size-fits-all package.
We don't push every client toward the same three channels. We build the mix around where your customers actually spend their time.
Where ad budget actually gets spent and tracked.
Frequently Asked Questions
The questions we get before a contract is signed — cost, timelines, and how we actually prove something is working.
How much does digital marketing cost?
Most small to mid-size businesses spend $2,000 to $6,000 a month on management fees, on top of ad spend, depending on how many channels are running. Larger, multi-channel programs for enterprise clients typically run $8,000 to $20,000+ a month. We'll scope a number based on your actual goals, not a flat package that may not fit your business.
Cost breakdown:
- Single-channel management (SEO or PPC only): $1,500 – $3,500/month
- Multi-channel program (SEO + PPC + Social): $4,000 – $8,000/month
- Enterprise / multi-market program: $8,000 – $20,000+/month
How long until I see results from digital marketing?
Paid ads can show measurable results within the first 2 to 4 weeks, since spend and data start flowing immediately. SEO is slower and more durable — most clients see meaningful ranking movement in 3 to 6 months, and it compounds from there instead of stopping the moment you pause spend.
Rough timeline by channel:
- Paid ads (Google/Meta): 2-4 weeks for early signal, 2-3 months to optimize
- SEO: 3-6 months for meaningful movement, compounds after that
- Social media: 1-2 months to build consistent engagement
Should I do SEO or Google Ads first?
If you need leads this month, start with paid ads — SEO takes months to build momentum. If you're playing a longer game and want a channel that doesn't disappear the moment your budget does, SEO is the better long-term investment. Most clients end up doing both once cash flow allows, since they support each other rather than compete for the same budget.
Quick way to decide:
- Need leads immediately: start with paid ads
- Building for the next 1-2 years: prioritize SEO
- Have budget for both: run them together from the start
How do you measure success and report results?
Reports are built around cost per lead, cost per acquisition, and revenue attributed to each channel, delivered monthly with full access to the underlying dashboards if you want to check the numbers yourself. We don't lead with impressions or reach unless brand awareness was the actual goal you asked for.
What's in every report:
- Cost per lead & cost per acquisition by channel
- Revenue attribution where tracking allows it
- Direct dashboard access, not just a summarized PDF
Do you require a long-term contract?
No. Most engagements run month to month after an initial 90-day period, since SEO in particular needs that much time to show real movement before either side can fairly judge it. There's no auto-renewal buried in fine print — if it's not working, you can walk.
Contract terms:
- Initial 90-day period (needed for SEO to show real data)
- Month-to-month after that, no long-term lock-in
- 30-day notice to pause or cancel
Can you manage marketing for my agency's clients under our brand?
Yes — this is the white-label service a decent chunk of our marketing clients actually use. We run the campaigns and build the reports, and your client never sees CodeHazel anywhere in the process.
White-label services include:
- Fully white-labeled reporting & communication
- Dedicated account manager for your agency
- Flexible scope that grows with your client roster
Didn't Find Your Answer?
Every business's marketing situation looks a little different, and a FAQ only goes so deep. Tell our team what's actually happening with your traffic or your ad spend, and we'll give you a straight answer.